Sales Funnel based Event Priority example event prioritization in the new ‘Aggregated Event Measurement’ interface Heads up! Every business is different, so prioritize on your business needs. The following prioritization might provide the most value to your business, but note that this is just an example.
Landing Page Views are part of the default Pixel integration and aren’t subject to the 8 event limitation. The growth of your business will probably be most important, so you might want to consider choosing events that have high value to your business and optimizing for events in the upper funnel, such as ‘Add to Cart’, ‘Content Views’ or ‘Landing Page Views’. Your campaigns need to generate enough data to optimize results. Think about how much data you need to optimize your campaigns. In this case you would lose data about all lower funnel ecommerce events, but you would keep all data about the product views. If you would rank ‘View Product’ above ‘Add to Cart’ and ‘Purchase’, Facebook would receive the following data: 0 ‘Purchase’ events, 0 ‘Add to Cart’ events, 1 ‘View Content’ events. In this case you would lose conversion data about the purchase and data about the product the customer viewed, but you would maximize the data about which products got added to the cart. If you would rank ‘Add to Cart’ above ‘Purchase’, Facebook would receive the following data:Ġ ‘Purchase’ events, 1 ‘Add to Cart’ events, 0 ‘View Content’ events. In this case you would lose conversion data about ‘Add to Cart’ events and ‘View Content’ events. If you would rank ‘Purchase’ at the highest level and ‘View Product’ at the lowest level, Facebook would receive the following data: 1 ‘Purchase’ event, 0 ‘Add to Cart’ events, 0 ‘View Content’ events. 1 Add to Cart resulted in 1 Purchase (Purchase event).1 product views resulted in 1 Adds to Cart (Add to Cart event).The following example is the journey of 1 customer that visited your webshop: Let me explain this setup with a simplified example. If you are running campaigns optimizing for ‘Add to Cart’ events, you will need enough data about that event, so you might want to prioritize this event high in your priority list.
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So rethink how to prioritize your most important conversion events. Remember that the ‘Aggregated Event Measurement’ method will only send 1 of these events, based on priority. You will need to rethink your campaign setup and prioritize your web events to allow for maximum reporting data and results of your Facebook campaigns.īefore this limitation, the prioritization of your sales funnel events would normally be prioritized as follows: Rethink your strategy and campaign structure This is important to know as it will impact the volume of data that gets reported. When ‘Aggregated Event Measurement’ is used, only the highest priority conversion event will be sent to Facebook whenever a customer takes multiple actions during a website session.
Remember that you will first need to verify your domain to be able to ‘edit’ your events. If you want to measure and optimize for web events from people using iOS 14 devices, you will need to configure and prioritize these 8 events. This new measurement feature will limit the amount of data that advertises are allowed to send to Facebook using the Facebook Pixel or other tools.įacebook web events processed through the ‘Aggregated Event Measurement’ protocol are limited to 8 conversion events per domain.
#Event manager facebook update
Prepare to work with 8 conversion events per domainĭue to the iOS 14 update of Apple, Facebook is implementing the ‘Aggregated Event Measurement’ Protocol.
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